2022 REGGIE Award Winners
The ANA is proud to announce the winners of the 39th Annual REGGIE Awards! We congratulate all the client and agency teams that created the award winning brand activation marketing that is raising the bar for our industry.
Download a PDF of the 2022 REGGIE Award Winners list HERE.
And we invite you to explore the 2022 REGGIE Awards Winners Gallery to learn more about these winning campaigns!
Super REGGIE
BLESS YOUR F*ING COOCH
Client: eos
Agency: Mischief @ No Fixed Address
| Category | Gold | Silver | Bronze |
|---|---|---|---|
Age-Targeted |
THE 65+ SKINCARE OPPORTUNITY Client: Johnson & Johnson Agency: The Integer Group |
ACE SOME DAY Client: Ace Hardware Agency: O'Keefe Reinhard & Paul |
#TEAMSTATEFARM FOOTBALL FIND Client: State Farm Agency: Infinity Marketing Team |
| Business-to-Business Marketing |
GROWING BOLD WITH THE BIGGEST STAR IN COUNTRY MUSIC Client: Fendt Farm Equipment Agency: Colle McVoy |
IT AFTER DARK Client: Eaton Agency: Jack Morton |
HP DRAGONFLY Client: HP Inc. Agency: Intercept |
| Challenger Brand Marketing | MINT VS. BIG WIRELESS Client: Mint Mobile Agency: Maximum Effort |
ICONIC SUMMER MASHUP Client: Bar-S Foods Agency: Heart & Soul Marketing |
STIR THINGS UP Client: Campari America Agency: TPN |
| Content Marketing | THE LIL JIF PROJECT |
JAMESON SPTO Client: Pernod Ricard USA Agency: Weber Shandwick |
JACK DANIEL'S TENNESSE FIRE PRESENTS DRAG QUEEN SUMMER GLAMP Client; Jack Daniel's Agency: IW Group |
| Creativity & Innovation | BLESS YOUR F*ING COOCH Client: eos Agency: Mischief @ No Fixed Address |
SNAP TO STEAL Client: Frito-Lay North America Agency: Goodby Silverstein & Partners |
SAVE IT, SEE IT Client: Anheuser-Busch/Michelob ULTRA Agency: GUT |
| Customer Service & Relationship Marketing | BEER RUN Client: ABINBEV Agency: Wieden + Kennedy |
THE NORTH FACE LAUNCHES XPLR PASS FOR EXPLORERS EVERYWHERE Client: The North Face Agency: N/A |
EBAY SELLER MIGRATION TO MANAGED PAYMENTS Client: eBay, Inc. Agency: RDB |
| Digital, Social or Mobile Marketing | IT AFTER DARK Client: Eaton Agency: Jack Morton |
BEAN SONG Client: Bush Brothers & Company Agency: Carmichael Lynch |
CANFESSIONAL Client: Kimberly-Clark Agency: FCB Chicago |
Entertainment or Sports Marketing and/or Sponsorship |
COUNT DOWN TO CRUNCHTIME Client: Frito-Lay North America Agency: The Integer Group and D3 |
ALLY: CHARLOTTE FC KIT REVEAL Client: Ally Agency: MKTG |
BUD LIGHT FREE AGENTS Client: Bud Light Agency: draftLine |
Experiential Marketing (Live Events or Installations) |
MOBILE BARBERSHOP BRINGS BROADWAY BACK TO THE BOROUGHS Client: Thoughts of a Colored Man Agency: AKA NYC |
HAPPIER THAN EVER: THE DESTINATION Client: Spotify and Billie Eilish Agency: IHEARTCOMIX |
LIQUID BILLBOARD Client: adidas Agency: Jack Morton and Havas Middle East |
Experiential Marketing (Virtual Events) |
#TEAMSTATEFARM FOOTBALL FIND Client: State Farm Agency: Infinity Marketing Team |
THE CROWN AWARDS (NATIONAL CROWN DAY) Client: Unilever Agency: JOY Collective |
ANHEUSER-BUSCH REVENTÓN DE VERANO Client: Anheuser-Busch Agency: N/A |
Gaming or Esports Marketing |
SWAROVSKI x HALO INFINITE Client: Swarovksi and Microsoft Xbox Agency: tripleclix |
TROLLI x 20 YEARS OF XBOX Client: Ferrara Candy Company and Microsoft Xbox Agency: tripleclix |
FINTROPOLIS Client: Ally Financial Agency: Mediacom and Blockworks |
Holiday or Seasonal Marketing |
THE RAISIN HOUSE Client: Sun-Maid Agency: quench |
HEINEKEN B.O.T. Client: Heineken USA Agency: Fast Horse |
BUD LIGHT SELTZER SEASONAL STRATEGY Client: Bud Light Agency: draftLine |
Influencer Marketing |
CANFESSIONAL Client: Kimberly-Clark Agency: FCB Chicago |
DORITOS® DISRUPTER SERIES Client: Frito-Lay Agency: TMA |
CHEETOS DEJA TU HUELLA Client: Frito-Lay North America Agency: Noun Agency |
Local, Regional or Market Specific Marketing |
LIQUID BILLBOARD Client: adidas Agency: Jack Morton and Havas Middle East |
FULL OF DETROIT SOUL Client: PepsiCo Agency: TracyLocke |
AT&T "WIN LOCAL" GRASSROOTS CAMPAIGN Client: AT&T Mexico Agency: The MRN Agency |
Multicultural or Lifestyle Segment Marketing |
AD COUNCIL COVID-19 VACCINE EDUCATION FOR THE BLACK COMMUNITY Client: The Ad Council Agency: JOY Collective |
THE CROWN AWARDS (NATIONAL CROWN DAY) Client: Unilever Agency: JOY Collective |
JACK DANIEL'S TENNESSE FIRE PRESENTS DRAG QUEEN SUMMER GLAMP Client; Jack Daniel's Agency: IW Group |
National Consumer Brand Activation Marketing |
THE LIL JIF PROJECT Client: The Smucker Company Agency: PSOne |
EVOLUTION RELOADED Client: Dove Agency: Edelman |
SNAP TO STEAL Client: Frito-Lay North America Agency: Goodby Silverstein & Partners |
New Product or Service Launch |
BUBLY BUBLÉ DELIVERÉ Client: PepsiCo Beverages Canada Agency: Motive |
LIQUID BILLBOARD Client: adidas Agency: Jack Morton and Havas Middle East |
SPK MYSTERY AT CIRCLE K Client: Mondelēz International Agency: Phoenix Creative |
Partnership Marketing |
TINKER BOTTLE Client: Anheuser-Busch/Michelob ULTRA Agency: Wieden + Kennedy |
BE IN A CLASS OF YOUR OWN Client: Mondelēz International Agency: Phoenix Creative |
SARGENTO® AND MONDELĒZ INTERNATIONAL® PARTNER TO LAUNCH BALANCED BREAKS CHEESE & CRACKERS Client: Sargento Foods, Inc. Agency: Ogilvy Chicago |
Promotion Marketing
|
TINKER BOTTLE Client: Anheuser-Busch/Michelob ULTRA Agency: Wieden + Kennedy |
HEINEKEN B.O.T. Client: Heineken USA Agency: Fast Horse |
MTN DEW MAJOR MELON SUPER BOWL PROMOTION Client: Mountain Dew Agency: Marketing Resources, Inc. |
| Purpose, Cause or Charity Marketing | THE CROWN AWARDS (NATIONAL CROWN DAY) Client: Unilever Agency: JOY Collective |
AD COUNCIL COVID-19 VACCINE EDUCATION FOR THE BLACK COMMUNITY Client: The Ad Council Agency: JOY Collective |
STELLA ARTOIS' YOUR TABLE IS READY Client: Anheuser-Busch Agency: Mosiac North America |
| Rebranding, Repositioning or Reintroducing Brand Marketing | BRAND STORY "FOR YOU" Client: G6 Hospitality Agency: Barkley |
THE STORY OF FUNABLES Client: Ferrara Candy Company Agency: Day One Agency and Mindshare |
WE SPEAK LAUNDRY Client: Henkel, Inc. Agency: The Mars Agency |
| Shopper Marketing, Retailer-Specific or Omnichannel Marketing | HEINZ ART OF THE BURGER Client: Kraft Heinz Agency: TKH Publicis Shopper and Wieden + Kennedy |
CHOOSE A SPIRIT TO FIT YOUR LIFESTYLE Client: Diageo Agency: Arc Worldwide |
OREO POKÉMON ADVENTURE AT TARGET Client: Mondelēz International Agency: VMLY&R Commerce |
| Small Budget Brand Activation Marketing (Budget less than $500,000) | THE RAISIN HOUSE Client: Sun-Maid Agency: quench |
TRAIL RUNNING MONTH: MAKE YOUR MILES WILD Client: Merrell Agency: Supply + Demand and Words From The Woods |
LEGO BARCELONA FLAGSHIP OPENING Client: The LEGO Group Agency: TracyLocke |