2024 REGGIE Award Winners

The ANA is proud to announce the winners of the 41st Annual REGGIE Awards! We congratulate all the client and agency teams that created the award-winning brand activation marketing that is raising the bar for our industry. You may download a list of the winners here: 2024 REGGIE Award Winners List.

Super REGGIE

Twiggy Full Circle
eBay and EssenceMediacom

Category	Gold	Silver	Bronze
Age-Targeted Marketing	Dare to Be Truly You Client: Unilever Agency: Arc Worldwide	Invis Is Drama-Free Client: Invisalign Agency: Digitas	Gamerhood Challenge 2023 Client: State Farm Agency: Infinity Marketing Team
AI - Creative Use of Artificial Intelligence	Smoothie King: A Summer Fling To The X-Treme Client: Smoothie King Agency: Barkley	A.I.RHEADS SCAREFEST Client: Perfetti Van Melle / Airheads Agency: Highdive	DraftKings Beats the Odds Client: DraftKings Agency: Chalice Custom Algorithms
Business-to-Business Marketing	Lenovo Evolve Small Client: Lenovo Agency: Zeno Group	Tales from The Next Frontier Client: Eaton Agency: Jack Morton	One Task at a Time Client: FedEx Office Agency: Tracy-Locke
Challenger Brand Marketing	Pepsi Colachup: Doggone Disruptive Client: PepsiCo Beverages North America Agency: Tracy-Locke with Acceleration Community of Companies (ACC)	Smoothie King: Brand Refresh Client: Smoothie King Agency: Barkley	eos Skin So Soft Client: eos Products Agency: Mischief @ No Fixed Address
Content Marketing	Gamerhood Challenge 2023 Client: State Farm Agency: Infinity Marketing Team	High School Summer Pass Client: Planet Fitness Agency: Barkley	Tales from The Next Frontier Client: Eaton Agency: Jack Morton
Creativity & Innovation	Jackpot Jingle: Reinventing Radio to Attract Younger Audience Client: The Ohio Lottery Commission Agency: Marcus Thomas	The Big Game Came To Us! Client: State Farm Agency: Infinity Marketing Team	French's Mustard Skittles Client: McCormick & Company Agency: Fitzco
Customer Engagement Marketing (CRM, Loyalty, Retention)	Bobblehead YOU! Tour Client: State Farm Agency: Infinity Marketing Team	Well Played Campaign Client: PENN Entertainment Agency: Prophet	How BMO reduced attrition, increased revenue, and helped customers make real financial progress. Client: Bank of Montreal Agency: JAM Direct
Digital, Social or Mobile Marketing	Target Lucky's Charmology Client: General Mills Agency: VML	The Big Game Came To Us! Client: State Farm Agency: Infinity Marketing Team	DoubleTree x Cookie Monster Client: Hilton Agency: Fitzco
Entertainment Marketing	PopCorners: Break Into Something Good Client: PopCorners - PepsiCo Foods North America Agency: D3	Netflix FYSEE Experience Client: Netflix Agency: Sparks	The Big Game Came To Us! Client: State Farm Agency: Infinity Marketing Team
Experiential Marketing (Live or Virtual events and Installations)	Met Gala Debut Client: eBay Agency: EssenceMediacom	Merge Mansion Unlocked Client: Metacore Agency: Jack Morton with Reaktor Creative	H-E-B Not Your Knorr-dinary Drive-Thru Client: Unilever Agency: Arc Worldwide with TH Experiential
Gaming or Esports Marketing	Ultimate Road Trips Client: Shell Agency: EssenceMediacom	Gamerhood Challenge 2023 Client: State Farm Agency: Infinity Marketing Team	Xbox & PepsiCo Power of Three Client: Microsoft Xbox with PepsiCo Agency: Tripleclix
Holiday or Seasonal Marketing	Walmart Ugly Sundaes Client: Unilever Agency: Arc Worldwide	Pie Lovers Unite Client: Edwards Agency: Fast Horse	Jameson's SPTO (St. Patrick’s Time Off) Desk Decoy Client : Pernod Ricard USA Agency: Weber Shandwick with United Entertainment
Influencer Marketing	Pie Lovers Unite Client: Edwards Agency: Fast Horse	Forever 21 x Bunny's Bae Bar Client: Forever 21 Agency: Live Nation Entertainment with Rolling Loud Productions	DoubleTree x Cookie Monster Client: Hilton Agency: Fitzco
Local, Regional or Market Specific Marketing	H-E-B Not Your Knorr-dinary Drive-Thru Client: Unilever Agency: Arc Worldwide with TH Experiential	The Magnum Classic Remix Arcade Client : Unilever Singapore Agency: Jack Morton	Bobblehead YOU! Tour Client: State Farm Agency: Infinity Marketing Team
Multicultural or Lifestyle Segment Marketing	ParkinSex Client: American Parkinson Disease Association Agency: Havas Health Plus	#BlackHairIsProfessional: Dove & LinkedIn Client: Dove Agency: Edelman	Cricket Day at the Park Client: Toronto Blue Jays Agency: Ethnicity Matters
National Consumer Brand Activation Marketing	Lysol Air Sanitizer "Air-Aoke" Client: Reckitt Agency: McCann	Grimace's Birthday Client: McDonald's Agency: Wieden+Kennedy New York	The Big Game Came To Us! Client: State Farm Agency: Infinity Marketing Team
New Product or Service Launch	The Jersey Debate Client: Northstar New Jersey Lottery Group Agency: PureRed	Lysol Air Sanitizer "Air-Aoke" Client: Reckitt Agency: McCann	Grimace's Birthday Client: McDonald's Agency: Wieden+Kennedy New York
Partnership Marketing	Twiggy Full Circle Client: eBay Agency: EssenceMediacom	Challenge 2023 Client: State Farm Agency: Infinity Marketing Team	Untold Beauty Client: Unilever Agency: Arc Worldwide
Promotion Marketing	Anytime Anytime Big Game Sweepstakes Client: Anytime Fitness Agency: Mischief @ No Fixed Address	Bobblehead YOU! Tour Client: State Farm Agency: Infinity Marketing Team	Blaze Pizza Summer Send-Off Campaign Client: Blaze Pizza Agency: Response Labs
Purpose, Cause or Charity Marketing	Cost of Beauty Client: Dove Agency: Edelman	Twiggy Full Circle Client: eBay Agency: EssenceMediacom	ParkinSex Client: American Parkinson Disease Association Agency: Havas Health Plus
Rebranding, Repositioning or Reintroducing Brand Marketing	Baked the Right Way Client : Bimbo Bakeries USA Agency: DDB Chicago	Smoothie King: Brand Refresh Client: Smoothie King Agency: Barkley	Soft and Strong. Simple. Client: Angel Soft Agency: Grey NY
Retail Media Networks	I'm Just the Flu Client: Sanofi Co Client: Walgreens Agency: McCann Health New York	Untold Beauty Client: Unilever Agency: Arc Worldwide	Jimmy Dean/Walmart "Shine Your Way" Client: Tyson Foods Agency: IN Connected Marketing
Shopper Marketing, Retailer-Specific or Omnichannel Marketing	Walmart Ugly Sundaes Client: Unilever Agency: Arc Worldwide	Dare to Be Truly You Client: Unilever Agency: Arc Worldwide	Better Sleep for Better Days Client : Procter & Gamble Agency: Saatchi & Saatchi X
Small Budget Brand Activation Marketing (Budget less than $500,000)	Pepsi Colachup: Doggone Disruptive Client: PepsiCo Beverages North America Agency: Tracy-Locke with Acceleration Community of Companies (ACC)	eos Lotion Lock Client: eos Products Agency: Mischief @ No Fixed Address	Target Lucky's Charmology Client: General Mills Agency: VML
Sports marketing	The Big Game Came To Us! Client: State Farm Agency: Infinity Marketing Team	Run With It Client: NFL Agency: 72andSunny	Cricket Day at the Park Client: Toronto Blue Jays Agency: Ethnicity Matters
XR - Extended Realty and Beyond	OMEN by HP at Anime Expo 2023 Client: OMEN by HP Agency: Infinity Marketing Team	Creep to a New Beat Client: General Mills Agency: VML	Warrior S3 - Interactive AR Mural Experience Client: Max Agency: Cashmere
2024 Spotlight Category: Health, Fitness and Wellness	NYE Low E Campaign Client: Planet Fitness Agency: Barkley	I'm Just the Flu Client: Sanofi with Walgreens Agency: McCann Health New York	This is Quitting with Emily Mazza Client: Truth Initiative
GEM Award	Untold Beauty Client: Unilever Agency: Arc Worldwide	Forever 21 x Bunny's Bae Bar Client: Forever 21 Agency: Live Nation Entertainment with Rolling Loud Productions	Run With It Client: NFL Agency: 72andSunny