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Smoothie King: A Summer Fling To The X-Treme
Category
Creative Use of Artificial Intelligence
Description
Winner Status: Gold
Client/Brand: Smoothie King
Agency: Barkley
Headline:
On a paid budget of $0, we made romance lovers everywhere swoon for the X-Treme Watermelon Smoothie, with a whopping 646 million earned impressions.
Campaign Summary:
Smoothie King successfully launched summer’s biggest thirst trap, the X-Treme Watermelon Smoothie, by creating the first (and thirstiest) full-length novel written by a brand using ChatGPT. All accomplished in 5 days, on a paid budget of $0.
Team Credits:
Wan Kim, Chief Executive Officer - Smoothie King
Marianne Radley, Chief Marketing Officer - Smoothie King
Shannon Gewinner, VP, Brand Marketing - Smoothie King
Lori Primavera, VP Research & Development and Product Marketing - Smoothie King
Jan Kelly, Marketing Director - Smoothie King
Avery Bash, PR & Partnerships Manager - Smoothie King
Josh Nicosia, Chief Legal Officer - Smoothie King
Doug Hentges, EVP, Creative - Barkley
Tim McCracken, VP, Creative - Barkley
Kylee Narvell, Associate Creative Director - Barkley
Eric Guth, Associate Creative Director - Barkley
Josie Ellerbee, VP, Strategy - Barkley
Lexie Winter, Sr. Strategist - Barkley
Andi Gottlieb, Strategist - Barkley
David Oakes, SVP, Client Experience - Barkley
Allison Landrum, Brand Director - Barkley
Bailey Grover, VP, Comms Planning - Barkley
Additional Contributors:
Winner Status
- Gold