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PopCorners: Break Into Something Good
Category
Entertainment Marketing
Description
Winner Status: Gold
Client/Brand: PepsiCo Foods North America
Agency: D3
Headline:
From the start of the campaign through the end of March 2023 (Q1), we achieved double-digit growth in sales revenue, household penetration, and aided awareness.
Campaign Summary:
PopCorners provides the perfect snack but not enough people know about this. Teaming up with iconic Breaking Bad characters on the biggest stage, Super Bowl, the campaign demonstrated how iconic characters and established visual style can be applied innovatively to a completely new context to propel brand equity.
Team Credits:
Chris Bellinger, Chief Creative Officer - PepsiCo Foods North America
Rhasheda Boyd, Vice-President - PepsiCo Foods North America
Melody Macaluso, Sr. Director, PopCorners - PepsiCo Foods North America
Christie Clark, Sr. Manager, PopCorners - PepsiCo Foods North America
Amanda Corral, Sr. Director, Media - PepsiCo Foods North America
Ryan Dirkmaat, Senior Director, Insights - PepsiCo Foods North America
Dan Cohen, Sr. Director, Brand Communications - PepsiCo Foods North America
Brett O’Brien, Chief Marketing Officer - PepsiCo Foods North America
Dan Sipes, Senior Associate Account Director - D3
Matt Schaffer, Creative Director - D3
Katie Renfroe, Associate Creative Director - D3
Sadie Caparelli, Associate Creative Director - D3
Additional Contributors:
OMD
UEG Worldwide
Shakermaker
APR
Winner Status
- Gold