Winner Status: Gold

Client/Brand: Unilever

Agency: Arc Worldwide

Headline:
Dove drove cross-category sales and inspired parents to have important self-esteem conversations with their kids by reimagining a classic childhood game: Truth or Dare.

Campaign Summary:
Dove and Walmart flipped Truth or Dare on its head, celebrating self-love, not self-deprecation. With our campaign, Dare to Be Truly You, we inspired a trusting, open dialogue between kids and parents to discuss beauty and self-esteem topics through experiential events, in-store education, and social extensions of the card game.

Team Credits:
Jayme Jansky, Head of Omni-Channel Shopper Marketing - Unilever

Ashley Keller, Associate Director Shopper Marketing - Unilever

Maxine Williams, Shopper Marketing Manager - Unilever

Corrinne Taglione, Account Supervisor - Arc Worldwide

Jillian Hollingsworth, Account Director - Arc Worldwide

Katrine Ryan, Senior Strategist - Arc Worldwide

Jon Britt, Creative Director - Arc Worldwide

Dave Busch, Associate Creative Director - Arc Worldwide

Katy Miller, Art Director - Arc Worldwide

Emma Campanella, Copywriter - Arc Worldwide

Claire O'Malley, Junior Copywriter - Arc Worldwide

Alyssa Gabriele, Producer - Arc Worldwide

Megan Eads, Project Manager - Arc Worldwide


Additional Contributors:
Mindshare

Walmart Connect

Captiv8

TikTok

Ripple Street