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Warrior S3 - Interactive AR Mural Experience
Category
XR - Extended Realty and Beyond
Description
Winner Status: Bronze
Client/Brand: Max
Agency: Cashmere
Headline:
MAX Breaks Barriers: Honoring Bruce Lee, Season 3 of Warrior Captivates 97 Countries and Sparks 320k+ Engagements with Unforgettable AR Filters and Breathtaking Bespoke Murals!
Campaign Summary:
A unique opportunity to celebrate Warrior’s season 3 premiere and honor Bruce Lee's passing, we developed an innovative campaign that's at the intersection of technology, culture and entertainment by bespoke murals, an AR filter and social media to give our fans a look into the world of Warrior.
Team Credits:
Jessica Vargas, Director, Multicultural Marketing - Max
Anna Magliano, Associate Manager, Multicultural Marketing - Max
Tiffany Chiao, Coordinator, Multicultural Marketing - Max
Victor Pineiro, Creative Director, Social & Digital Marketing - Max
Samantha Garrison, Sr. Manager, Social & Digital Marketing - Max
Kendall Navedo, Associate Manager, Social & Digital Marketing - Max
Erin Wang, Account Director - Cashmere
Shenica Collins, Account Director - Cashmere
Kelly Woo, Experiential Project Manager - Cashmere
Kim Nowak, Head of Social Content Production - Cashmere
Chris Salamat, Group Creative Director - Cashmere
Omar Haq, Sr. Post Producer - Cashmere
Jesse Nicely, SVP, Cultural Strategy - Cashmere
A. Jay Johnson, Sr. Strategist - Cashmere
Samantha De Oliveira, Sr. Campaign Manager - Cashmere
Additional Contributors:
Winner Status
- Bronze