Winner Status: Silver

Client/Brand: Forever 21

Agency: Live Nation Entertainment

Headline:
Forever 21 and Bunny’s collaboration was a festival fan favorite, resulting in $100K+ sales, 67% brand recall, and a 7 in 10 intent to purchase.

Campaign Summary:
Forever 21 has always been a brand with accessible fashion, meaning it served a young consumer looking to experiment with personal style and identity without breaking the bank. So F21 embarked on a partnership with Live Nation to create a cohesive story between the festival grounds and its retail locations.

Team Credits:
Winnie Park, Chief Executive Officer - Forever 21

Jacob Hawkins, Chief Marketing Officer - Forever 21

Ryan Hoffman, Vice President, CRM & Channel Marketing - Forever 21

Joanna Choo, Director, Global Marketing - Forever 21

Naveed Siddique, Senior Manager, Brand Expectations & Partnerships - Forever 21

Madison Bell, Director, Public Relations - Forever 21

Kiyen Kim, Sr. Manager, Licensing - Forever 21

Jaziel Lemi, Manager, Social Media + Influencer Marketing - Forever 21

Natalia Yajia, Senior Director, Visual Merchandising - Forever 21

Joshua Mandap, Associate Graphic Design Manager - Forever 21

Taleen Feredjian, Director of National Partnerships & Sponsorships - Live Nation Entertainment

Carlos Ybarra, Director, Brand Management - Live Nation Entertainment

Jocelyn Bickell, Senior Manager, Brand Management - Live Nation Entertainment

Rebecca Mack, Vice President, Experiential - Live Nation Experiential

John Robertson, Senior Producer - Live Nation Experient

Kelsey McClary, Producer - Live Nation Experiential

Alexa ‘Bunny’ Zingler, Founder, CEO Bunny’s Bae Bar, & Rolling Loud Influencer - Rolling Loud Productions

Alex Castaldi, Head of Partnerships - Rolling Loud Productions

Ray Guildbault, Head of Merchandise - Rolling Loud Productions

Chelsey Tika-Ziegler, Director of Partnerships - Rolling Loud Productions

Additional Contributors:
Raven PMG
Rolling Loud Productions
Rolling Loud Media & Content
Lunautics
Loud Bunny