Winner Status: Silver

Client/Brand: Pepsi Co.

Agency: PepsiCo’s In-House Content Studio

Headline:
Pepsi brought Pilk - Pepsi and milk - to the masses this holiday, creating a viral sensation that reached fans around the world.

Campaign Summary:
During the holidays, Pepsi invited fans to give Santa’s milk and cookies an upgrade with a surprising and naughty twist of Pilk and Cookies. Pepsi partnered with Lindsay Lohan to deliver a great way to celebrate the holidays unapologetically with a new and delicious way to enjoy Pepsi this season.

Team Credits:
Todd Kaplan, Marketing Vice President - Pepsi Beverages North America

Jenny Danzi, Marketing Senior Director - Pepsi Beverages North America

Katelyn Meola, Brand Marketing Director - Pepsi Beverages North America

Haley Carmichael, Brand Marketing Associate Manager - Pepsi Beverages North America

Reade Rossman, Marketing Analyst - Pepsi Beverages North America

Taylor Heath, Associate Brand Communications Manager - Pepsi Beverages North America

Alison Meade, Director of Brand Communications - Pepsi Beverages North America

Emily Tobias, Senior Brand Engagement Manager - Pepsi Beverages North America

Caitlin Windsor, Brand Media Director - Pepsi Beverages North America

Lou Arbetter, VP, Content & Production - PepsiCo’s In-House Content Studio

Amy Wong, Head of Brand Partnership - PepsiCo’s In-House Content Studio

Mia Burbidge, Brand Partner - PepsiCo’s In-House Content Studio

Steve Frechtman, Director of Production - PepsiCo’s In-House Content Studio

Emily Smith, Head of Creative - PepsiCo’s In-House Content Studio

Joshua Clark, Senior Creative Director - PepsiCo’s In-House Content Studio

Paul Brown, Creative Director, Director/Photographer & Editor - PepsiCo’s In-House Content Studio

Nick Maciarz, Director of Photography - PepsiCo’s In-House Content Studio

Neil Goldberg, Production Consultant - Direct Focus, Inc

Gabriel Clermont, Creative Director/Editor - PepsiCo’s In-House Content Studio

Additional Contributors:
The Acceleration Community of Companies (ACC)

Monsoon Entertainment

Genesco Sports Enterprises

DFI

OMD