Winner Status: Gold

Client/Brand: Citizens

Agency: Ogilvy

Headline:
The event showcased how Citizens champions people and communities, garnering 48MM impressions, lifting brand awareness 7.2%, and achieving 100% positive sentiment, in just four weeks.

Campaign Summary:
How does another bank launching in the New York metro make an unforgettable first impression, and convince highly discerning New Yorkers that they’re different? Insert the Living Portrait of NYC presented by Citizens, a data-driven, immersive experience that brought to life the energy, creativity, and resiliency of New Yorkers.

Team Credits:
Lori Dillon, Head of Enterprise Marketing - Citizens

Megan Kosakowski, VP, Brand Strategy & Advertising Manager - Citizens

Jill Miller, Senior Vice President - Citizens

Rory Sheehan, Head of Enterprise Communications - Citizens

Sharifah Niles, SVP, Head of Social Media and Content - Citizens

Kisha Topangan, VP, Social Media Manager - Citizens

Jon Wagner, Executive Creative Director - Ogilvy

Martha West, Creative Director - Ogilvy

Will Montgomery, Creative Director - Ogilvy

Jessica Rivera, Director of Experiential - Ogilvy

Aaron Matys, Senior Producer - Ogilvy

Bryan Smith, Group Planning Director - Ogilvy

Harding Royster, Strategy Director - Ogilvy

Kim Duffy, Head of Client Services & Business Lead - Ogilvy

Hanah Wade, Account Director - Ogilvy

Sherri Schubert, Events Manager - Ogilvy

Additional Contributors:
RadicalMedia

MediaCom

Hudson Cutler & Co

Hogarth