Winner Status: Silver

Client/Brand: Unilever

Agency: Arc Worldwide

Headline:
UNTOLD BEAUTY bumped up brand sentiment and sales through better representation of Multicultural beauty stories.

Campaign Summary:
To revolutionize the BPC experience for Multicultural shoppers, Unilever partnered with Walgreens to share previously unheard beauty stories in-store, online and through organic word-of-mouth. We called it UNTOLD BEAUTY. And as the voices of our Multicultural shoppers rose across traditional and digital touchpoints, so did brand sentiment and sales.

Team Credits:
Mayra Azcona, Director Omni-Shopper Marketing - Unilever

Mary Drapp, Drug Channel Shopper Marketing Lead - Unilever

Kevin Mallum, Team Lead - Walgreens - Unilever

Jayme Jansky, Head of Omni-Shopper Marketing - Unilever

Chelsea Lauderback, Customer Business Manager - Unilever

Stefania Kartsounas, Customer Business Manager - Unilever

Matt McGurgan, Customer Business Manager - Unilever

Beth Lipschitz, Customer Business Manager - Unilever

Tracy Slinkman, Account Director - ArcWorldWide

Katie McElligott, Creative Director - ArcWorldWide

Kelly North, Account Supervisor - Arc WorldWide

Kelvin Hill, Associate Creative Director - Arc WorldWide

Briana Caraballo, Senior Project Manager - Arc WorldWide

Jessica Bydlak, Strategy Director - Arc WorldWide

Brittany Nguyen, Senior Digital Art Director - Arc WorldWide

Genna tardi, Senior Copywriter - Arc WorldWide

Loren Parker, Junior Copywriter - Arc WorldWide

Sophia Presutti, Art Director - Arc WorldWide

Additional Contributors:
MindShare

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