View the Director's Cut Video Here
You can read more about this case and full case summaries of additional ANA REGGIE winning campaigns here, or visit the ANA Marketing Knowledge Center to review award winning case studies from all ANA Award Programs.
The Fresh Market Launches The Ultimate Loyalty Experience
Category
Loyalty, Rewards or Retention Marketing
Description
Winner Status: Silver
Client/Brand: The Fresh Market
Agency: N|A
Headline:
This! Is How You Launch Loyalty
Campaign Summary:
Our mission was to build a personalized loyalty experience that was not only different from any other but deepened the relationship with our existing guests and develop new relationships along the way. In less than a year, we’ve exceeded our goals for the program, which continues to grow daily.
Team Credits:
Jeff Snyder, Director, Loyalty & Email Marketing - The Fresh Market
Beth Leahey, Loyalty Marketing Manager - The Fresh Market
Kevin Miller, Chief Marketing Officer - The Fresh Market
Stuart Williams, VP - Chief Information Officer IT - The Fresh Market
Michelle Almarode, VP, Finance & Business Strategy - The Fresh Market
Diana Morse, Senior Manager, Business Strategy - The Fresh Market
Dan Portnoy, Chief Merchandising Officer - The Fresh Market
Max Westerman, Scanning Manager - Merchandising - The Fresh Market
Additional Contributors:
Method
Inmar
DEG/Merkle
Digital Additive
Winner Status
- Silver