Winner Status: Silver

Client/Brand: Frito-Lay

Agency: The Marketing Arm (TMA)

Headline:
Doritos took connecting authentically with the gaming community to another level, through custom Disruptor Series events and Twitch Rivals sponsorship

Campaign Summary:
As the Official Salty Snack of Twitch Rivals, Doritos created a first-of-its-kind tournament series with top Twitch streamers, delivering 12 weeks of engaging gameplay. The Doritos Disruptor Series gave fans the opportunity to see their favorite streamers head-to-head, bringing in over 75 million minutes watched and 3.2 million unique viewers.

Team Credits:
Rachel Ferdinando, SVP and Chief Marketing Officer, Frito-Lay

Stacy Taffet, SVP Brand Marketing, Frito-Lay

Caio Correa, Sr. Brand Director, Doritos, Frito-Lay

Briana Soria, Brand Director, Doritos, Frito-Lay

Katherine Guarino, Brand Manager, Doritos, Frito-Lay

Joseph Rickert, Analyst, Doritos, Frito-Lay

Kyle Ahrendsen, Brand Manager, Doritos, Frito-Lay

Paul Mascali, Head of ESports and Gaming, PepsiCo

Naeem Hassen, Sr. Marketing Manager, Global, PepsiCo Global

Lori Thelen, SVP, Account Services, TMA

Jennifer Boughton, Account Director, TMA

Morgan Bridges, Sr. Account Executive, TMA

Jodi Nguyen, Account Coordinator, TMA

Mason Viera, Creative Director, TMA

Zach Phillips, Art Director, TMA

Andrew Robinson IV, VP, Gaming, TMA

Sami Barnett, Director of Gaming, TMA

Chris Lee, VP, Strategy, TMA

Lucca Vaselli, Strategist, TMA



Additional Contributors:
Twitch
OMD
Ketchum
D3