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Bud Light Free Agents
Category
Entertainment or Sports Marketing and/or Sponsorship
Description
Winner Status: Bronze
Client/Brand: Bud Light
Agency: draftLine
Headline:
Bud Light “Free Agents” was a low budget program that came together in real-time, which led to its success.
Campaign Summary:
Bud Light “Free Agents” came together in real-time, which led to its success. We reacted to two raw moments featuring two world-class athletes, using our social channels to lead the program every step of the way. Our strong relationships with the leagues and teams allowed us to execute quickly.
Team Credits:
Andy Goeler, VP, Bud Light
Joe Barnes, Director Sports Partnerships, Bud Light
Corey Brown, Digital Director, Bud Light
Matt Sparling, Digital Director, Bud Light
Chris Kaiser, Director, Bud Light
Brian Weidy, Digital Media Manager, Bud Light
Emily Velez, Sports Partnerships Manager, Bud Light
Michael Goon, PR Director, Bud Light
Additional Contributors:
Winner Status
- Bronze