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SPK Mystery at Circle K
Category
New Product or Service Launch
Description
Winner Status: Bronze
Client/Brand: Mondelēz International
Agency: Phoenix Creative
Headline:
This program surpassed all goals, netting triple-digit dollar and unit sales increases over prior year and lifting foot traffic at Circle K by 21.6%!
Campaign Summary:
In an unprecedented, two-year collaboration, Circle K and Mondelēz International leveraged deep understanding of their shared consumers to develop “The Secret Circle at Circle K.” This powerful custom activation seamlessly guided customers to the first-ever SOUR PATCH KIDS carbonated beverage and a new mystery-flavor SOUR PATCH KIDS pack!
Team Credits:
Dan Latzke, Loyalty Director, Circle K
Matt Hieb, VP Global Procurement, Circle K
Kate Schuster, Director, National Accounts Convenience East, Mondelēz International
Mindy Stone, Customer Director Shopper Marketing, Mondelēz International
Erin Tribfelner, Customer Account Manager, Mondelēz International
Elisa Goria, Head of Global Dispensed Beverages, Circle K
Madeline Thomas, Campaign Manager, Circle K
Matt Jordan, Manager, Shopper Merchandising Solutions, Mondelēz International
Ruttika Joshi, Sr. Manager Sales Planning, Mondelēz International
Mili Laddha, Directory, Equity Candy, Mondelēz International
Additional Contributors:
Winner Status
- Bronze