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The North Face launches XPLR Pass for explorers everywhere
Category
Customer Service & Relationship Management
Description
Winner Status: Silver
Client/Brand: The North Face
Agency: N/A
Headline:
The new XPLR Pass program engages and rewards explorers everywhere, putting us on track for 2M new members the first year and +13% in incremental revenue going into Q4!
Campaign Summary:
The North Face set out to redesign its loyalty program to reach a younger, progressive explorer. The aim was simple, make the program more approachable, more valuable, and more engaging for our members. What resulted was a program that enables exploration and access to the best of the brand.
Team Credits:
Bethany Evans, Sr. Director, Brand Marketing, The North Face
Vanessa Christie, Sr. Manager, NORA Loyalty, The North Face
Sarah Kleinman, VP, Global Digital, The North Face
Additional Contributors:
VMLY&R
Cheetah Digital
Winner Status
- Silver