Winner Status: Silver

Client/Brand: Unilever

Agency: JOY Collective

Headline:
We have impacted the lives of 19 million people in the 14 states and 34 municipalities that have passed CROWN Act legislation and laws inspired by the CROWN Act.

Campaign Summary:
The CROWN Act was created out of a need to end race-based hair discrimination which affects Black men, women and children. Hair discrimination starts as early as 5 years old, and our job is to end it nationwide by "Creating a Respectful and Open World for Natural Hair" (CROWN).

Team Credits:
Esi Eggleston Bracey, COO and EVP | NA, Unilever

Kathryn Fernandez, Brand Director, Dove Masterbrand, Unilever

Casey DePalma, Senior Director, External Communications & Digital Engagement, Unilever

Erin Goldson, Brand Manager, Dove Masterbrand Engagement, Unilever

Jovan Martin, US Head of Beauty and Personal Care Media, Unilever

Brianna Wright, PR Director, Unilever

Kelli Richardson Lawsom, Founder and CEO, JOY Collective

Orlena Nwokah Blanchard, President + COO, JOY Collective

Stacey Simmons Joyner, VP, Client Services, JOY Collective

Bianca Ashton, Marketing Director, JOY Collective

Lizzy Cadle, Marketing Manager, JOY Collective

Ashley Grayson, VP, Marketing, JOY Collective

Abdias Castro, Senior Social Media Manager, JOY Collective

Melanie Moore, Executive Creative Director, JOY Collective

Marcy Polanco, VP, Public Relations + Communications, JOY Collective

Additional Contributors:
NUL: National Urban League
Color of Change
The Links, Incorporated
Delta Sigma Theta Sorority, Incorporated
Sister United 4 Reform