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2026 REGGIE Brand Catalyst Awards
New name. Same legacy. Bigger ambition.
Since 1983, the REGGIE Awards have stood as the industry’s benchmark for brand activation excellence. But as the role of brand has expanded, so too must the way we honor it.
That’s why, beginning in 2026, the REGGIES will become the REGGIE Brand Catalyst Awards – recognizing the full spectrum of work that doesn’t just activate, but truly catalyzes growth across Brand Belief, Brand Equity, Brand Activation, and Brand Measurement.
From the boldest brand innovations to the smartest use of data, from campaigns that reimagine identity to those that prove the power of creativity to drive measurable business impact, these awards will shine a light on the work that elevates marketing from momentary to meaningful.
We invite you to enter and showcase how your brand is not only connecting with audiences but creating enduring value. This is your moment to prove what marketing makes possible.
ANA Unveils Winners of the 2026 REGGIE Brand Catalyst Awards
Haleon/Sensodyne’s “Sensory Overload” Awarded Best in Show,
State Farm and Infinity Marketing Team Lead in Total Wins
Los Angeles, CA. – May 20, 2026 — The Association of National Advertisers (ANA) last night announced the winners of the 2026 REGGIE Brand Catalyst Awards, honoring the teams and work that fuel brand marketing success. Spanning categories that include Best Creative Effectiveness, Experiential Campaigns, Best Long-Term Brand Building Programs, AI-Powered Creativity and more, the awards were presented during the 2026 ANA Brand Masters | ICONS Conference in Los Angeles.
The REGGIE Brand Catalyst Awards recognized 85 winners across 29 categories. Selected by a jury of industry experts, the winning campaigns represent best-in-class marketing that not only builds brand equity but also drives measurable enterprise value.
The Best in Show went to “Sensory Overload” for Haleon/Sensodyne created by Publicis LeOne.
Additional major wins included:
- State Farm topped brand wins with five awards.
- Infinity Marketing Team led agency wins with six awards for their work with State Farm, Archer Aviation, and HP.
- Agencies VML and Highdive each earned four awards.
- Nestlé, The Hershey Company, Kraft Heinz, and eos Products tied, with three awards each.
- Lenovo, eos Products, and Tanishq USA earned the most Gold awards among brands, with two awards each.